BLUE GRAIN STUDIOS

A complete brand identity for Blue Grain Studios. The design process started with the name 'Shot by Earl' but evolved into 'Blue Grain' to better reflect the studio's focus on texture and depth. The visual identity is built around a custom wordmark using 'Dix Slight' for the main text and 'Scout Black Italic' for the secondary text. The electric blue color palette (Hex: #00BAFF) was chosen for its energy and trust, contrasting sharply with the dark 'Cave Grey' background. The logo features a unique grain effect applied to the 'Grain' part of the name, created through a multi-step process involving gradient maps and halftone filters. The final deliverables included a primary logo, a 3D-style icon, and a comprehensive brand guide detailing typography, color codes, and usage rules.