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BRAND DESIGN
ELOY PICTURES
2025
A comprehensive brand identity project for Eloy Pictures, a car enthusiast brand. The process began with hand-drawn sketches exploring dynamic, speed-inspired typography. The client selected a design reminiscent of F1 aesthetics, which I then refined digitally. For the logo icon, I transformed a photo of a Porsche GTR3 rim into a high-contrast vector graphic using Illustrator's Image Trace. The final deliverables included a primary logo using the custom 'Star 7' font and a secondary, cleaner wordmark using 'Lemon Milk'. The result is a bold, motorsport-ready identity that the client loves.
